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Performance Marketing Pro

The first course for everyone who wants to start their career as an Affiliate or an Account Manager

Course start

September 2024

Format

Online training

Duration

4 weeks

Schedule

3 times a week

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This course is for you

A specialist with experience

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Improve your skills

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Structure your experience

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Deepen your expertise

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Learn about the work of other companies and get inspired by new ideas

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Expand your toolkit

Switchers

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Gain a thorough knowledge to start your career in affiliate marketing

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Master practical skills in working with real cases

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Get a paid internship in PAXLE projects

University graduate

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Master theoretical and practical knowledge in the field

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Get an internship in a performance marketing agency

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Understand where to move and what you need to do it

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Receive recommendations from the curator to the Ukrainian TOP companies

Tools you will master:

Why an affiliate manager?

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Performance results affect the level of income

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Cooperation with TOP companies in the industry

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Working in the international market

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Attending TOP conferences around the world

What you will get

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Paid internship for the best students

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Guest speakers TOP specialists from Mirelia, CPARK, Vortex

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Certificate for successful completion of training

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Practical tasks with personal feedback

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Personal consultations with a curator once a week

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Private chat with course mentors for questions and support

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Training program

Block 1. Industry introduction. The role of performance marketing in the brand communications ecosystem.

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Marketing, the role of advertising, and the place of performance marketing in the overall ecosystem

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The main niches of performance marketing. When the CPA model is effective

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Basic theoretical knowledge for working in the industry

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Models of mutual settlements with webmasters and advertisers

Block 5. Time management for an Affiliate specialist

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The principles of time management: What is it? What is it for? For whom?

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What tools are available for planning and how to use them

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Useful resources. What to read? Where to watch?

Block 2. How to satisfy the advertiser. The main metrics for analyzing product effectiveness. Types of traffic

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Affiliate network work model: why advertisers come to us

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Main tools and parameters for analyzing product effectiveness

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Main types of traffic

Block 6.The profession of an account manager. Who is an account manager and its difference from the Affiliate manager

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Who is an account manager, the main difference from an affiliate manager

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Interaction with partners

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Key stages in the work

Block 3. The main mission of an affiliate manager

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Portrait of an affiliate manager: features and advantages of the profession

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Interaction with partners: main rules and peculiarities of work

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Time management of an affiliate manager

Block 7. Sales and why they are important in performance marketing

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What is sales?

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Sales structure

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The most common reasons for customer rejection and how to work with them

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Communication with different audiences in various geographies

Block 4. Traffic analysis. Integration of platforms. How to properly communicate with partners

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Traffic analysis

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How to choose a tracking platform

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Tracking platforms and integration

Learn from the best

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Artem Butov

Founder PAXLE GROUP

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more than 15 years of experience in performance marketing

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7 successful projects in the field

During the course, he will explain marketing, the role of advertising, and the place of performance marketing in the overall ecosystem. The main niches of performance marketing.

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Andrii Kucheruk

CEO at Voalax Ads

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8 years of experience in the industry

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created own digital marketing agency

During the study, he will provide a detailed analysis of the affiliate network models and how to choose a tracking platform. Analysis of product efficiency: CAC, LTV, ROI

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Oleksandr Kholodenko

Operations Team Lead at C3PA Network

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6 years of experience in the industry

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more than 20 attended conferences around the world

In this course, you will learn the mechanics of traffic analysis, the main metrics and tools for tracking traffic

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Iryna Krotova

CMO at Paxle Group

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more than 5 years of experience in marketing

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7 successful launches of Affiliate Management courses

During the course, she will tell in detail what the essence of performance marketing is and share cases of launching advertising campaigns

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Maryna Shmalyuk

Senior Account Manager at C3PA Network

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4 years of experience in the industry

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more than 100 active partners

She will talk about the work of an account manager, what is the main difference from an affiliate manager and what are the key stages in the work

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Yaryna Pakholchak

CEO at CPARK Network

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6 years of experience in the industry

During the course, she will introduce you to the work of CPARK affiliate network, tell you about the difference between the main verticals and the nuances of working with them

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Yuliana Klyamar

Sales Manager at Advery

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6 years of experience in the industry

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more than 50 active partners

At the course, she will talk about the work of the top ad network, how to develop a career in this area, and how to build high-quality and long-term relationships with key partners

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Sergey Kurgansky

Product Owner

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5 years of experience in sales

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more than 50 active partners

During the course, he will discuss the importance of sales skills for performance marketing specialists. He will share his experience and useful tips

Choose your plan

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Base
(on my own)

20 places

200$ 180$

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7 modules, 25 lectures

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3 months of access

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Test tasks and feedback

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Certificate

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Telegram chat with students

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Practical tasks and project work

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Individual feedback

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Personalized certificate

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Bonus lecture from HR

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1:1 session with a mentor

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Private chat with a mentor

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CV analysis and individual consultation from HR

Good choice
(practice include)

10 places

300$ 270$

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7 modules, 25 lectures

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6 months of access

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Lectures from invited speakers

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Live webinars and Q&A sessions

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Telegram chat with students

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Practical tasks and project work

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Individual feedback

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Personalized certificate

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Bonus lecture from HR

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1:1 session with a mentor

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Private chat with a mentor

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CV analysis and individual consultation from HR

Perfect start
(mentorship include)

5 places

400$ 360$

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7 modules, 25 lectures

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12 months of access

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Lectures from invited speakers

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Live webinars and Q&A sessions

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Telegram chat with students

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Practical tasks and project work

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Individual feedback

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Personalized certificate

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Bonus lecture from HR

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1:1 session with a mentor

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Private chat with a mentor

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CV analysis and individual consultation from HR

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People trust us

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Graduates who come to us after studying at PAXLE Academy are specialists who already understand where they have come from and why. They already have a good theoretical base and an understanding of the main points. Usually, these are junior specialists who need time to adapt. Some specialists had experience in related verticals and easily joined the work. Managers who came to us a year ago after the PAXLE Academy courses are now doing their job perfectly. They have selected a pool of candidates for us from which we could choose and invite the best ones to join our team.

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Grantoro, COO Maria

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My feedback on the Performance Marketing PRO course: As someone who was completely unfamiliar with this field, I found it very informative and interesting! The material is of high quality, and the speakers are great. The course modules were conveniently divided into topics and smoothly introduced. I want to express special thanks to the curators, as they always responded quickly to any questions I had and were very supportive during the initial process. Most importantly, the course sparked my interest in this field and provided me with valuable skills and knowledge for the future.

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Alumna Anastasia, Account manager at Grantoro

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The Paxle Academy introduced me to a whole new world of affiliate marketing that I was unfamiliar with before. With the guidance of exceptional mentors from the Academy, I took my first steps, made mistakes, learned from them, received tremendous support, and reached new heights. Thanks to Paxle Academy, I have become, I'm not afraid to say it, a professional in this field. - C3PA Family

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Alumni Ihor, Team Lead of Affiliate Managers Team at C3PA

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In the spring of 2023, I left a large company where I had worked as a marketer for 5 years. I wanted to find a remote job related to marketing that would allow me to develop my sales skills. Before applying for the training, I read an article from PAXLE about what affiliate marketing (AM) is and what its functionality is. It was a perfect match. During the course, I acquired all the basic knowledge and skills needed to enter a new field. Additionally, I made many great connections among the fellow students. In almost six months, I rapidly gained confidence as a manager and felt that I was on the right track in my career. I am grateful to the Academy for the opportunity to "start from scratch" with enthusiasm and for the incredible amount of knowledge and experience that encourages me to move forward!

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Alumna Eugenia, Affiliate Manager at InsightVision

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I'm confident in recommending this course to anyone interested in developing skills in affiliate marketing. The course is quite intensive, and in just one month, I learned a lot of new and useful things. The theoretical information is logically divided into sections and well-structured, and the practical tasks are interesting and help reinforce the theory. I really appreciated the feedback from mentors on each practical task, which allowed me to analyze my mistakes. The opportunity for employment also played a big role in my decision to take the course. I'm grateful to Paxle for the fantastic experience in affiliate marketing and for their 24/7 support!

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Alumna Yelyzaveta, Junior Business Development Manager at С3PA

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I really enjoyed the course. The video materials are well-organized, and the program covers all the essential points to understand the field and get started. The practical cases closely resemble real work, making it exciting to move on to the next topic. The webinars are excellent, creating a comfortable and warm atmosphere to consolidate knowledge. Additionally, you receive useful advice from experts who have succeeded, even though they were in your shoes not long ago.

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Alumni Evhen, Affiliate Manager at Everprofit

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I want to highlight the technical aspect first - the training platform is user-friendly and intuitive. It's very comfortable and pleasant to communicate with mentors, especially since we already knew them. This has helped to create even better communication conditions. Based on my own experience, I would like to receive more in-depth material on traffic analysis and the secrets of team leadership. Overall, it was interesting to see how other companies work, their structure, and to take note of the tools for organization and communication.

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Intensive alumna Anna, Affiliate Manager at DS Partners

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I completed a three-week intensive course and really enjoyed the interactions with mentors and the detailed feedback on practical tasks at the end of each meeting. The learning platform made the process much simpler, and the course materials were quite interesting. However, based on my experience, I would like to add an extra challenge to some of the tasks to make them more difficult.

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Intensive alumna Taisiia, Stream Business Developer at DS Partners

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The next stage is my course at the Performance Marketing PRO from Paxle Academy, which is a valuable experience offering important knowledge and skills. What knowledge did I acquire? The range is vast, encompassing both traditional marketing knowledge and in-depth insights into affiliate marketing. Thanks to everyone who was involved in this!

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Graduate Alina, User Acquisition Specialist at Genesis Tech

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